From Darkness to Light: How Yego Coffee Epitomizes Hope

Erupting out of the darkest era in history is a man with dignity and steadfast commitment to seeing tragedy bow down to goodness. Bolstered with confidence and pride, Francois Tuyishime walked into Snowy Owl coffee shop with one goal in mind— to get his family’s coffee onto our shelves. Over the course of the next few moments, we were presented with a vulnerable story of unyielding joy, courage, and strife.

In 1994, the Rwandan Genocide against the Tutsi people began. Francois and his family were under direct attack, living in a world of impalpable fear. Within one hundred days more than one million people were murdered and the homes of hundreds of thousands of people were defiled. Incomprehensible trauma swept over the Tutsi people in all of Rwanda, casting a blanket of grief, horror, and tragedy. At six years old Francois became a survivor of the Genocide.

While darkness and despair were consuming, the Tutsi people stood together with dignity. Yego, the word from Kinyarwanda meaning yes, became an anthem of hope, healing, affirmation, and positivity. The aftermath of the genocide still permeates the region but with a mindset transfixed on positivity, hope is being restored.

For over four decades, the Tuyishime family has harvested coffee. Coffee is the nation’s second leading source of income, and has provided a sustainable channel of security for Francois’s family. Fertile soil in Rwanda is highly competitive to acquire given the high population density, the abundance of crops being grown, and the nation being approximately the size of Massachusetts. After the area was ravaged, the Tuyishime family had to begin again from nothing. But coffee production is more than acquiring a sustainable income, it is a financial tool allowing the Tuyishime family to support and build up the local Rwandan communities.

Growing up, Francois’s father played a significant role mentoring Francois about coffee, business, and life. His father’s impact has set the trajectory of Yego Coffee by instilling in Francois the importance of recognizing that the coffee industry is more than creating profits. Francois went on to study at The National University of Rwanda where he graduated with a Bachelor of Arts in Political Science, and then pursued his Masters in Conflict Resolution from Brandeis University. The unique background of being immersed in coffee production partnered with educational achievements allows for Francois to actively participate in establishing long lasting and ethical relationships between New England coffee shops and the farmers in Rwanda.

Through our partnership, we are supporting Yego Coffee’s mission of supporting the Rwandan farmers. Currently, Francois operates two initiatives, Coffee Meals and Smile Girl. Coffee Meals provides school lunches for students attending the Busanze Primary School and Smile Girls provides sanitary pads for girls attending Busanze High School. Food insecurity and limited access to feminine menstrual products are two big needs in some of the Rwandan households. Currently these initiatives are directly providing for these specific needs, but Francois’s ultimate goal is to obtain relationships with roasters at competitive and equitable prices so the farmers are able to directly support all of their family’s expenses. Within ten years, it is Francois goal for every farmer to be financially empowered. We are proudly roasting Yego Coffee in our shops and excited to continue building our relationship with Francois.